My Blog, Marketing Vista has now moved to it's own domain!
Please visit at www.MarketingVistas.com now and in the future!
Thanks,
Dale Bohman
Wednesday, January 21, 2009
Monday, January 12, 2009
Marketing to Your Closest Customers
For many businesses the distance to their customers is critical to their success. So if you are going to start marketing, start with your potential customers closest to you! Selling to prospects closest to you also helps keep a business' expenses down by reducing travel time and labor!
Modern Computing makes it possible to target your prospects in a radius around your business. A knowledgeable mailing/marketing company can take a central address and search out by a distance or even a number of contacts. Then you can even search by other demographics, for example income range, families with children, homeowners and many more!
An example would be targeting the first 2500 prospects around your business address that were homeowners, with incomes over $50,000, and that had children in the household. If you really qualify your targets well, you can effectively let those people most likely to buy from you...KNOW about you!
It's a great strategy for service companies, retail stores, restaurants, day care...etc.
Modern Computing makes it possible to target your prospects in a radius around your business. A knowledgeable mailing/marketing company can take a central address and search out by a distance or even a number of contacts. Then you can even search by other demographics, for example income range, families with children, homeowners and many more!
An example would be targeting the first 2500 prospects around your business address that were homeowners, with incomes over $50,000, and that had children in the household. If you really qualify your targets well, you can effectively let those people most likely to buy from you...KNOW about you!
It's a great strategy for service companies, retail stores, restaurants, day care...etc.
Tuesday, January 6, 2009
Stand Out in the Crowd
Top Of Mind Awareness continues to be our goal in promoting our business. One of the things we do for ourselves and our customers is the use of advertising specialties or logo items. We use pens, pads, mugs, letter openers, paper clip holders, stress balls, etc. The goal is to be the first vendor to come to mind when they need something, or to be the "other guy" that comes to mind when they are frustrated with their current vendor. Studies show some of the advantages of having advertising specialties in your marketing:
Instant Recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they received.
Very Impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item and nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It's all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them.), followed by shirts, caps and mugs.
User Friendly: The majority (81%) of promotional products were kept because they aware considered useful.
Staying Power: More than three-quarters (75%) of respondents have had their items for more than 6 months! (This is the TOMA we are talking about, that's a 6 month commercial sitting on their desk).
It's interesting to me that I've received calls even years later from someone that I dropped something off to. I wonder how many commercials I still have running on someones desk right now...
http://www.pipmarketinggroup.com/
Instant Recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they received.
Very Impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item and nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It's all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them.), followed by shirts, caps and mugs.
User Friendly: The majority (81%) of promotional products were kept because they aware considered useful.
Staying Power: More than three-quarters (75%) of respondents have had their items for more than 6 months! (This is the TOMA we are talking about, that's a 6 month commercial sitting on their desk).
It's interesting to me that I've received calls even years later from someone that I dropped something off to. I wonder how many commercials I still have running on someones desk right now...
http://www.pipmarketinggroup.com/
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