Marketing to Your Closest Customers

For many businesses the distance to their customers is critical to their success. So if you are going to start marketing, start with your potential customers closest to you! Selling to prospects closest to you also helps keep a business' expenses down by reducing travel time and labor!

Modern Computing makes it possible to target your prospects in a radius around your business. A knowledgeable mailing/marketing company can take a central address and search out by a distance or even a number of contacts. Then you can even search by other demographics, for example income range, families with children, homeowners and many more!

An example would be targeting the first 2500 prospects around your business address that were homeowners, with incomes over $50,000, and that had children in the household. If you really qualify your targets well, you can effectively let those people most likely to buy from you...KNOW about you!

It's a great strategy for service companies, retail stores, restaurants, day care...etc.